Monthly Archives: March 2015

Not just a digital strategy – it’s a business strategy for a digital age…

By fixating on the need for a digital strategy document we can often forget that the real goal is a set of digitally enabled business strategies or service plans.

You don’t just need a digital strategy – you need all of your service areas to write service plans and strategies that exploit digital.

Digital shouldn’t be handed down from the top of the organisation – it should bubble up naturally from the people who are tasked with delivering services. The business areas should be irrepressibly enthusiastic about using technology – they shouldn’t need coercing.capture

This is why our new strategy was co-produced with the various business units in the Council, with the aim of pulling together all aspects of the organisation’s digital work under one roof.

And here it is – our Digital Council Strategy 2016 to 2019:

Click here to see RMBC’s new Digital Council Strategy