Monthly Archives: April 2016

There Are Only 10 Types of People

I made an off-the-cuff remark about the tendency of people to use this image to illustrate articles about ‘digital’. It appears to depict some binary instructions traversing the walls of some kind of weird quantum tunnel. Or perhaps the tunnel is supposed to represent an Internet connection, who knows?

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The Binary Tunnel

In the same publication, on the same day, we find a similar image used to illustrate a different story – this time we seem to be looking at a funky binary cube.

binarycube

In response to my plea to photo editors to step away from these abstractions of ‘digital’ Jeni Tennison asked the (not unreasonable) question “What are people supposed to use instead?!?

Jeni

I started to reply to Jeni but only got as far as “Well, they could always use…”

What could they use? What image conveys ‘digital’? My problem with the binary cube/tunnel is that binary code is literally (and I mean that ‘literally’ literally) as far from the end user experience as it’s possible to get. Binary is the bottom layer of computing – the language of the machines. Very few people in the world have ever or could ever code in binary. It’s an old joke:

“There are only 10 types of people – those who understand binary and those who don’t”

OK Mr smarty pants, what image could we use to put at the top of all those articles about ‘digital’? Well, I’m as guilty as the rest – this is a logo for the Sheffield City Region CIO Forum that I designed a while back. Spot the binary?
SCR CIO

To my shame, the ones and zeroes mean something – 010000110100100101001111 codes for the text string ‘CIO’. Sorry.

The image below is my take at representing ‘digital’. It’s not very good (I’m no designer) but it does try to depict digital in use in a way that most humans would recognise. Photo editors everywhere – I give it to you, copyright free. You are welcome.

DigitalImage

 

 

 

 

 

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